Denim Day April 24, 2019

For the third year in a row, United Way will be showing support for survivors of sexual assault by supporting the Denim Day campaign on Wednesday, April 24.


This is the 20th year that Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Assault Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.


Our efforts are inspired by a colleague at United Way of Greater Milwaukee and Waukesha County, Dawn Helmrich. She brought Denim Day to Milwaukee several years ago and has been very open about her personal story. In 2017 she published a podcast, "From Survivor to Champion" (Click here for details).


Make a social statement by wearing jeans April 24 as a visible means of support for survivors of sexual assault.


Click here to learn more about Denim Day


What You Can Do

Organize a Denim Day activity for your United Way and plan to wear jeans on April 24. It could be as simple as a group photo.

Leave a comment below and let us know you’re participating.

Register your event on the Denim Day website. Click here to register.

Post to Social Media (e.g. Facebook, Instagram, Twitter, LinkedIn) and Workplace.

Encourage your community, friends and family to participate.

Take a staff picture and share it on social media on Wednesday, April 24 using #UWDenimDay and #DenimDay


Draft Social Media Posts

For Your United Way
We are proud to support #DenimDay April 24. We are wearing jeans to raise awareness about and show our support for survivors of sexual assault. #UWDenimDay


Personal Post
I am wearing jeans on #DenimDay April 24 to raise awareness about and show my support for survivors of sexual assault. #UWDenimDay