For the third year in a row, United Way will be showing support for survivors of sexual assault by supporting the Denim Day campaign on Wednesday, April 24.
This is the 20th year that Peace Over Violence has run its Denim Day campaign on a Wednesday in April in honor of Sexual Assault Awareness Month. The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.
Our efforts are inspired by a colleague at United Way of Greater Milwaukee and Waukesha County, Dawn Helmrich. She brought Denim Day to Milwaukee several years ago and has been very open about her personal story. In 2017 she published a podcast, "From Survivor to Champion" (Click here for details).
Make a social statement by wearing jeans April 24 as a visible means of support for survivors of sexual assault.